Bodywise Universal wanted to change the way people think about going to the gym. They focused on the total wellness of mind, body, and spirit. They needed to translate that vision into an identity program that says come as you are and be made better. We created a versatile symbol, logotype, and tagline.
The new logo uses three circles—symbols of wellness, completeness, and balance—coming together to represent an abstract human figure in a meditative stance. The logo can be reproduced in a variety of color combinations to keep the experience lively and inspirational. A custom logotype and the distinctive tagline whole-soul fitness were also created.