Jayne is our sister company, founded to provide our clients with design services beyond the logo. At Spaulding Brand our focus is brand foundation and identity, Jayne's is brand nurture and development. We bring brands into the world, Jayne gives them a home where they can thrive. Jayne builds on a brand's identity foundation by providing services in brand language development, print and digital brand applications, branded environments, and brand use guidelines.
Logos and brand strategies thrive when surrounded by a strong support system. When shapes, patterns, and colors come together around a new identity, tools like websites, print collateral, environments, and apps support strategies and allow identities to retain their brightness and impact for decades or longer.
The Jayne logo symbolizes this crucial support system. A distinctive and strong diamond shape forms a second, more central diamond in the negative space, a representation of protecting something precious. The shapes also suggest structural walls built atop a foundation, or an organized package of services.