Managed Castle is a home maintenance app geared toward new homeowners. The app makes it easy to keep up with important seasonal maintenance in and around the home. Managed Castle offers people simplicity. We designed a simple, but meaningful logo and icon system.
With a preloaded task calendar, the ability to manage multiple properties, and in-app product purchasing, Managed Castle offers simplicity. Values like simplicity, success, and ownership were key drivers for the logo.
The new logo employs the symbol of a simplified flag, representing one's castle and home and hinting at success by flying the winning flag. One can also find incorporated into the flag a capital letter "M".