Recallogy, a start-up digital memory bank, set out to make remembering life's best moments easy, enjoyable, and securely stored in one friendly, cloud-based application. We created a sophisticated, yet playful logo and investor pitch.
The new logo uses the silhouette of the letter "R" from Recallogy as the symbol of an elephant, playing on the phrase "an elephant never forgets". The parent and child relationship communicates that the most important memories should be carefully preserved and cherished.
One of the things I appreciate most about Spaulding Brand’s work style is that they are not only interested in the end results, but also in how the team gets there. They value the journey—the “why” as much as the “what”—which gives them a real knack for transforming vision into something tangible.

—Jon Palmer, Recallogy