Team Rhino Jiu-Jitsu 
Team Rhino came to us after more than a decade since we first designed their Rhino logo. Although well-loved by students and respected by peers, their goals as an organization continued to expand and grow. It was time for a refresh. We created their bold new mascot and logotype.  
Their new mission, to spread Gracie Jiu-Jitsu throughout the world was the driver behind a refresh to position them as the top Jiu-Jitsu instruction in the world. The new Team Rhino logo has been simplified to be more timeless. The resulting logo elements are more sophisticated, allowing Team Rhino to compete at a higher level with current leading national and international Brazilian Jiu-Jitsu associations. As they move into new instructional methods and  markets, Team Rhino will earn immediate credibility on more than a local level.
Identity elements included a new, arresting Rhino logo, a refined and simplified Team Rhino wordmark, official seals representing their in-class instruction and their affiliate and online certification programs, and supportive patterns.
It's a scary prospect hiring a creative group to brand your company or product! You wonder if you're making the right decision. Will they listen to your ideas? Will they help bring the inside realities of your company into full view of the customer?
Spaulding Brand has been perfect and they are incredibly creative in all aspects.


—Keith Owen, Team Rhino Gracie Jiu-Jitsu