TOM had a mission to meaningfully increase sales by providing the muscle for businesses who don't have the resources to do it themselves. They effectively combine the know how, the latest tech, and the relentless grit to push sales onward and upward. We created their new logo.
The TOM (top of mind)—logo introduces a mascot in the form of an advancing elephant—a representation of power, wisdom, and the tireless push to never give up and get it done. The rising sales chart at the center is a constant reminder that all of TOM's hard work and thoughtful planning are focused on increasing sales. An elephant's trumpet call is loud, recognizable, and effective.